Senior Marketing Manager

*This position is fully remote in the USA, ideally looking for a candidate in the Mountain or Central time zones. HQ is in SLC, UT*

Position Overview
Lightstream is seeking a strategic and hands-on Senior Marketing Manager to lead and execute comprehensive marketing initiatives that drive brand engagement, operational excellence, and revenue growth. This role is responsible for full ownership of marketing functions, including strategy development, budget oversight, event execution, content creation, and cross-functional collaboration.

The ideal candidate is both a big-picture thinker and a detail-oriented executor who can seamlessly balance long-term strategy with day-to-day marketing operations in a fast-paced, growth-focused environment.

Key Responsibilities

Marketing Strategy & Budget Management

• Partner with executive leadership to align marketing initiatives with business objectives and annual growth targets.
• Own and manage the marketing budget, ensuring efficient allocation of resources and fiscal responsibility.
• Track and report on marketing performance, ROI, and campaign effectiveness in collaboration with Finance.
• Develop strategy and execution plans for key internal initiatives such as Sales Kick-Off and President’s Club.

Marketing Operations

• Manage Microsoft and AWS co-op funding programs in partnership with Finance, ensuring compliance and accuracy.
• Maintain marketing spend tracking and ROI reporting tools.
• Oversee reconciliation of marketing expenditures across campaigns and finance teams.

Event Strategy & Execution

• Evaluate and align event proposals with company strategic goals.
• Lead end-to-end planning and execution of internal and external events, ensuring high-quality experiences.
• Manage logistics including venue sourcing, vendors, travel, and on-site coordination.
• Serve as the primary liaison across departments for event planning and execution.
• Develop event communications including invitations, landing pages, and promotional materials.
• Maintain and evolve the corporate event playbook with best practices.
• Analyze and report post-event performance and ROI to leadership.

Website & Digital Presence

• Act as the primary liaison for the company website, managing external vendors for performance and UX optimization.
• Ensure website content is current, aligned with campaigns, and consistent with brand standards.

Branded Merchandise & Gifting

• Oversee selection, procurement, inventory, and distribution of branded merchandise.
• Lead creative direction for promotional items while considering sustainability and environmental impact.

Content Strategy & Sales Enablement

• Collaborate on development of marketing assets including blogs, videos, and campaign materials.
• Support creation of sales enablement content such as presentations, service briefs, and case studies.
• Ensure all content aligns with brand voice, messaging, and visual identity.
• Support social media content strategy in collaboration with internal stakeholders.

Leadership & Cross-Functional Collaboration

• Provide guidance and support to marketing team members as applicable.
• Partner closely with sales, finance, product, and executive teams to drive alignment.
• Support internal communication, reporting, and process improvement initiatives.

Qualifications

Experience

• 5+ years of progressive marketing experience, including 3+ years in a senior or leadership role.
• Proven success developing and executing integrated marketing strategies that drive revenue growth.
• Previous experience taking direction from C-level executives.
• Experience in B2B, technology, cloud, or professional services marketing strongly preferred.

Core Competencies

• Strong expertise in marketing operations, campaign measurement, and ROI analysis.
• Demonstrated experience managing budgets and aligning marketing investments to business outcomes.
• Experience with partner marketing and co-op funding programs (e.g., Microsoft, AWS).
• Deep experience planning and executing events of varying scale and complexity.
• Strong content development and brand management capabilities.
• Familiarity with sales enablement frameworks and tools.

Technical & Operational Skills

• Experience working with CMS platforms and website management.
• Proficiency with CRM and marketing automation platforms (e.g., Microsoft Dynamics, HubSpot) and analytics tools.
• Strong project management and organizational skills with the ability to manage multiple priorities.

Leadership & Communication

• Proven ability to influence and collaborate across cross-functional teams.
• Strong executive presence and experience presenting insights to leadership.
• Excellent written and verbal communication skills.

Additional Qualifications

• Strategic thinker with a hands-on, execution-focused mindset.
• Highly organized, detail-oriented, and adaptable in a fast-paced environment.
• Creative problem solver with strong decision-making abilities.
• Experience in high-growth or scaling organizations.
• Background managing merchandise and corporate gifting programs.
• Knowledge of sustainable marketing practices.
• Willingness to travel as needed.

Base Salary Range: $95,000 - 120,000

The Salary Range provided for this role is informed by (but not limited to) various factors including responsibilities of the position, work experience, education/training, internal peer equity, geography, as well as other market influences when extending an offer. The disclosed range has not been adjusted for these factors. This role will also be eligible for bonus.

You must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.